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It is claimed that adoption of customer FreshCo is positive and Sobeys experienced the largest increase in comparable store sales between large supermarket chains in Canada in recent years.
FreshCo food shops is considered a new brand, not just a replacement for Price Chopper. However, most shops FreshCo been renovated and converted from existing locations Price Chopper, with only a handful FreshCo stores that are newly built or converted from other retailers, essentially making de facto successor FreshCo Price Chopper. first eight FreshCo store launched on May 12, 2010 in Brampton and Mississauga, Ontario. In April 2012, FreshCo expanded to 68 stores in Ontario.